![]() ![]() Historically, whether or not a page ranked for a given term hinged on using the right keywords in certain, expected places on a website in order for search engines to find and understand what that webpage's content was about. To understand why keywords are no longer at the center of on-site SEO, it's important to remember what those terms actually are: content topics. In the past, on-site SEO has been synonymous with keyword use - and specifically, including a high-value keyword in several key locations on a website. ![]()
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